Achieving buy-in from student-athletes isn’t always easy. By treating them like the students they are, and exposing them to the science and context behind the programming involved, coaches can win hearts — and minds — faster than ever.
For the strength and conditioning coach, champions aren’t decided in the winter. This group of process-focused and effort-driven coaches win championships in the hot summer months of hard work and dedication that go largely unnoticed by the outside world.
Clemson University director of strength and conditioning Joey Batson began his work at Clemson in 1986 under then-head strength coach Gary Wade, who hired Batson as a graduate assistant. Throughout his career as an athletic performance coach, Batson has sought to educate himself about his craft and continuously improve within his profession.